Trusted Partners in Nutrition
For over 15 years, TAG has been Iraq's leading provider of premium infant and child nutrition, committed to nurturing healthier generations.
Our Story
Taer Al-Getha'a Group (TAG) is based in Baghdad, Iraq, and has been at the forefront of infant and child nutrition since 2006. Our journey began with a simple yet powerful mission: to provide Iraqi families with access to world-class nutritional products that meet the highest international standards.
Through strategic partnerships with leading European and American manufacturers, we have built a reputation for quality, reliability, and innovation. Our flagship brand, Dovelac, manufactured in France by Isigny Sainte-Mère, exemplifies our commitment to excellence.
Our Purpose
Our Mission
To provide the highest-quality infant and child nutrition products that positively impact the health and development of future generations.
We are dedicated to making premium nutrition accessible to every family in Iraq, supported by education, healthcare professional partnerships, and unwavering quality standards.
Our Vision
To be the most trusted partner for healthcare professionals and families in nurturing healthier generations across Iraq and beyond.
We envision a future where every child has access to premium nutrition that supports optimal growth and development, backed by education, innovation, and unwavering commitment to safety.
Core Values
"The principles that guide everything we do"
Quality Excellence
Uncompromising standards in every product
Innovation
Advancing nutritional science
Safety First
Rigorous testing and compliance
Accessibility
Available to families nationwide
Sustainability
Responsible practices for the future
Our Heritage
A timeline of growth and excellence
Foundation Years
Establishing relationships with international partners and building expertise in pharmaceutical distribution.
Official Launch
TAG officially established with a focus on premium infant nutrition. Partnership with Isigny Sainte-Mère begins.
Sustained Growth
15 years of continuous expansion, building distribution network, and establishing market leadership.
Leading the Future
Iraq's premier provider of infant nutrition with 6 area managers, 40+ medical representatives, and nationwide coverage.
100%
Commitment
Leading Innovation
Experience the TAG Difference
Join thousands of healthcare professionals and families who trust TAG for premium infant and child nutrition.